A2Z SEO was formed by 2 veteran SEO rockstars whose combined experience in SEO spans 3 decades.

Dustin Williams.

Dustin has often been referred to as D Will by his peers because he likes to run the SEO offence. He has been actively involved with web design and website promotion since 2001. For more than a decade Dustin has been using his knowledge of SEO best practices to help build a strong online presence for many local Utah businesses and national corporations. He specializes in technical and on-page SEO.

Adam Torkildson

Adam considers himself the Harvey Specter of SEO. He will often be seen wearing a fitted 3 piece suit while working deals with several of his contacts at Forbes, Inc, HuffingtonPost, Entrepreneur, WSJ, and a host of other top tier publications. Adam’s background is in Communications and PR, although he worked at SEO.com straight out of college for a few years before making the jump to traditional PR. He’s back doing SEO now that he spent the last 6 years building up a strong publishing network.


Mission & values

  • 01 If we can't get the job done, we'll let you know up front. We have no problem telling you if we can do your SEO or not.
  • 02 If we do sign you on as a client, the only reason you'd ever quit is because we'd done such a good job that your rankings are perfect.
  • 03 We don't sign long term contracts unless there's a lot of incentives and bonuses in it for you.

Our Work Team

  • Adam Torkildson

    Adam graduated with a B.S. in Communications from Utah Valley…

  • Dustin Williams

    With over a decade of experience optimizing websites for top…



Our ability to get links from high profile sites is unparalleled. And we can create content faster than you've ever seen.


Our clients out rank their competition. Every time.