5 HOLIDAY MARKETING TASKS YOU CAN’T IGNORE

The Holidays are a retailer’s best friend and worst enemy. When planned for ahead of time, they will provide a solid bottom line for the rest of the financial year; when neglected until the last minute, they can be stressful and disappointing.

Your holiday selling will be much less stressful and much more profitable if you take heed of these five merchandising/marketing areas long before the snow flies:

A landing page that’s obscure, difficult to navigate, and too cluttered with unimportant information is going to discourage traffic, not redirect it to purchasing portals.

Try subscribing to yourself to see how easy or frustrating it is. Then make the appropriate changes.

Keep your in-house chain of command clear and direct so there’s no confusion or conflict on who is authorized to access and/or change the landing page and other venues when they need updating and tweaking.

Just one click to capture information after the consumer has provided it. Any more than that, and they will abandon like crazy.

List breakdowns are essential so that grandma isn’t sent the same material as her Millennial grandson.

Never trust a landing site to work smoothly for more than a week at a time; have someone constantly watching and testing so glitches can be resolved immediately. This also cuts down customer care problems considerably.

The next step is to maximize your email effectiveness:

Make your Call to Action prominent but not overly aggressive. You want the reader to know it’s there but not become irritated or feel threatened or puzzled by it.

Standardized brand names keep readers from becoming confused about what product they are reading about. If one page says “New and Improved Whiz Bang” and another page says “Vanilla-flavored Whiz Bang”, they may just give up on the whole thing and move on to your competitor, “KaBoom”.

Marketing psychology dictates that your return policy be prominent in your emails, which may seem counter-intuitive — why give potential customers the suggestion that they will be returning something? But just the reverse is true; when consumers see a simple and reassuring return policy, they are more apt to trust the brand and feel secure in dealing with your company.

Review past holiday campaigns. Review what worked and what flopped. Can you recycle the flops as well as the previous successes? Recycle your mistakes after fixing them up. It’ll save time and effort, and a little bit of money.

Sure, it’s hard to know what the hot items are going to be in December when it’s only September. But you’ve got to make that commitment. Look at last year’s sales and merchandising figures and put your best people on prognosticating what’s going to be hot this holiday season. Then go for it. The worst that can happen is that you’ll still make sales — just not enough to buy that yacht you’ve always wanted.

Have a Plan B tucked away. Blizzards, strikes, comets, politics, earthquakes, viral trends, personal and personnel problems — the Holidays are rife with unexpected emergencies that may completely upset your main merchandizing plan. So have a second plan in your back pocket ready to go. Have it fully fleshed out, not just some hazy idea.

Your IT people always seem to fall apparent as the holiday’s approach. It’s a Murphy’s Law type of deal: “The closer the holidays, the harder it is to reach IT and get them to do anything.” So plan now for inevitable link breaks and landing page downtime. Have some second-string IT people you can call on when your first line of defense goes Christmas shopping for six days straight and can’t be reached.

Start instant replay as soon as the season is over. Don’t wait until next summer to start reviewing sales stats and traffic flow. Look at the clicks and the response to CTAs as soon as things have settled down again. Get a firm idea of what you’ll need to change, need to increase, need to decrease for next season. Then get started on those changes. The longest journey begins with the first step; the best marketing campaigns start with a little real-time Google Analytics.

HOW TO BUDGET FOR BIG EXPENSES

1. PLAN AHEAD    

Many of us are constantly planning ahead when budgeting for large expenses. If you have a large family or even many children, this is especially true. With the high cost of living today, household expenses can quickly add up and cause financial hardship for the entire family. When setting your budget for the year ahead, it is important to plan so that you know exactly where all of your money is going. Not only do you want to be sure that all of your expenses are factored into your budget, but you also want to make sure that there is something left over at the end of the year. It is never easy to come up with extra money, but planning ahead makes it much easier.

One way to budget for the future is to take stock of all your expenses each month, such as your Connecticut mortgage, electricity, natural gas costs, groceries, and insurance – as well as money set aside for the unexpected like car repairs, etc. You should have a good idea of what you have coming in each month and figure out your bottom line. Then, look at your list of expenses and see if there is anything that you can do with those dollars. While planning ahead can be time-consuming, it is definitely worth the time spent because you will be ensuring that your money is not being sucked from you by unexpected costs. Once your budget is planned, it is important to track expenses to stay on top of your budget. This is especially true if you have a majority of your bills on autopay. Autopay is great for paying your utility bills on time, but many people tend to not pay attention to their costs once their bills are on autopay. So by tracking your expenses regularly, you can tell if your energy bill has spiked or your promotional rate for your internet has expired.

If you want to plan and stay on budget, you need to keep track of your monthly bills, as well as those of your family members. Write down how much each person needs to pay, and then compare that amount to your estimated monthly income. If you find that you are spending more than you make, you may want to make some changes in the way that you live, including reducing your spending habits.

Look through your daily expenses and determine which items you can cut back on and which ones you cannot. Look through your clothes and jewelry and determine which ones you really do not need. If you are buying gift certificates or something similar, simply refuse the idea or find something else that is cheaper. When you can reduce the number of items you buy, you will be able to save money on your budgeting.

The best way to budget for these large expenses is to take the time to look over your expenses carefully. You want to know where your money is going and whether there are any areas that you could cut back. If you find that your household expenses are rising, but your income is staying the same, you should take the time to look at the ways you are spending your money. Some areas of your household expenses could include food, gasoline, entertainment, clothing, household chores, and your United Illuminating bill.  By carefully examining your expenses, you can determine where you can cut back and still save money.

Set aside a certain amount of money for emergencies. When an emergency occurs, and you are not able to prevent it, this money can help cover the expense of the emergency. This can save you a lot of money over time as you will not have to fall behind on paying for an emergency. This can be a good way to take the stress off of budgeting when you are planning ahead.

 2. IDENTIFY UNNECESSARY SPENDING    

Identifying unnecessary spending in your budget is an important step when trying to get a handle on where your money is going. Many people make the mistake of only keeping a watchful eye on their monthly household budget and refrain from checking how much money they are spending on specific items such as clothing or entertainment. A household budget is a great tool to help you get a handle on expenses and track your money, but it’s not a magic wand that will prevent you from incurring large expenditures or keep you from impulse buying. In fact, once you have pinpointed your spending outside of your budget, you will be much more disciplined about keeping those expenditures within your means.

If you’re not careful about how you use your credit card and debit card, then you will end up spending more than you intended. Instead of purchasing things that are necessary only a few times a year, you may be tempted to buy them every day. This habit can quickly lead to a large debt load because credit companies bill you each month for purchases that you did not make. Instead of addressing these issues with your credit card company, take the time to check your spending to ensure you’re not incurring any unnecessary expenses.

One easy way to save money on the things you really need to purchase is to compare prices before making the purchase. Many people assume they can save money by purchasing items on sale, but in fact, you will typically get a higher price for items that are on sale. By shopping around, you can save quite a bit of money. If you are unsure whether an item is on sale, you can always check with a store manager or store salesperson to see if there is any information available for the particular item that you’re interested in buying.

Taking advantage of clearance sales is another great way to save money when purchasing large items. Large department stores often hold clearance sales to unload older inventory and close out their stores. This means consumers can save money by purchasing previously owned items at drastically reduced prices. Besides purchasing previously owned items, you can also find great deals at estate and consignment stores.

 3. CREATING YOUR PERSONAL BUDGET PLAN 

Creating a budget plan is a must when saving for large purchases. This includes anything from your home improvement to investments in your children’s college education. A budget can be a tool to help you budget effectively and know where all of your money is going. Here are some tips to help you put together a plan to help you save for big purchases.

To begin, sit down and make a list of the things you absolutely must have in order to live the life you want. These may include a car, new furniture, or a dream house. It is important that you only list the things that are absolutely necessary for living a comfortable and happy life now and into the future. Once you have listed these necessities, you can move toward making a budget that will help you save for those items. Your budget should include things like travel, entertainment, lunch, clothing, and household chores.

When you have listed your list, you need to break it down further. Look at your budget as if you were making a big purchase. What are your expenses for one month? How much money are you looking to save each month? If you are making a major purchase, such as a car or a house, start calculating your expenses by adding up your monthly bills and dividing them by the number of months you plan to spend that specific money.

As you put together your personal budget plan, you will want to consider any other necessary expenses you have. For example, if you will be taking a vacation, figure in the cost of gas, food, and rental accommodations. If you have any other family members, they may need to come along, or you may want to factor in their fees when determining your budget. Once you have your expenses worked out, you can create a realistic plan to save for these large purchases.

You may be surprised at how quickly you can rack up extra cash when creating your personal budget plan. Often unexpected costs such as a car repair or a forgotten bill will jump up on you before you have a chance to plan for them. By being organized, you will not feel so overwhelmed when this happens. Plus, you will know exactly where you are in regard to your finances, which will give you peace of mind.

Creating your budget plan is not difficult if you take the time to do it right. Knowing what you need to save and where you are going with your money is half the battle when it comes to living a more frugal lifestyle. By creating a budget and sticking to it, you will find that you will save a lot of money in the long run.

6 TIPS TO BE SUCCESSFUL AS A MEDICAL STUDENT

So you got admitted into your favorite medical school. Congratulation! Pat yourself on the back. This is only the beginning, though, because your journey isn’t over yet. Just because you are now a medical student, it doesn’t mean that you are automatically becoming a doctor – not just yet! There are some things that you can do if you want to be a good (and successful) medical student. If you check here, you need to combine both skills and technologies to help others.

UNDERSTAND THE SUBJECT

The knowledge you get during your medical study lasts forever. That’s why you’d better understand the subject instead of memorizing it. Memorizing the subjects will only last temporarily. But if you understand them, you will always remember them for good. Pay good attention in class. If you find it hard to catch up, bring in a recorder. If you need to learn further, you can always play the recorder back. It really helps to make your study better.

KNOW THE EFFICIENT STUDY

There are several study tips that you can do to be a successful medical student. For instance, avoid group study. Most group study doesn’t work because you don’t really study. In general, you will be gossiping or catching up on the latest rumors or gossip. This has never been a good way to study. Cramming has also never been a good way to study. Sure, it may be quite good for several test periods, but it won’t last forever. If you want to be a good doctor one day, you need to develop a better understanding of the subjects.

AVOID DISTRACTIONS

It is wise to stay away from any distractions, including social media and browsing. After all, getting off your phone for a couple of hours a day won’t lead to the end of the world, right? If you focus on your study and don’t check your Facebook or Instagram once every 5 minutes, you can achieve a better result.

BE SOCIALLY ACTIVE  

Studying is good, but if it is only going to make you dull, then what’s the point of that? Instead of burying your nose in books, why not get involved in social activities? You can volunteer in the closest animal shelter or the nearest health clinic. Even if you are responsible for administrative work, you can learn about the general healthcare environment and industry. Such knowledge and experience are also useful once you start working in the healthcare sector.

GIVE BACK

What are the main reasons for you to be a doctor? To help others, right? Well, why don’t you start now, even though you aren’t a doctor just yet? You can take part in the Soup Kitchen in your neighborhood. You can be a doctor’s assistant in the social free clinic.

ENJOY THE PROCESS

Be wary that you will experience ups and downs. You may experience some of the good times, but there are also some bad times too. Don’t be discouraged – that’s life, after all. Go down the path and enjoy every experience in your journey. You will learn a lot even during hard times, so man up!

If you can do all of these things, not only you can be a successful medical student, but you can also improve your personal quality and self-worthiness. The question is, will you be able to do so?