Obviously, if you could post content that reads: “To be given a thousand dollars tax-free, or your choice of a free Mercedes Benz or Jaguar, click HERE”, you would have the Perfect Link. With the giga-clicks to prove it.
But more than likely, your marketing manager would not go for this. Not even if he were Bill Gates.
So how to get the most links from your content?
All the evidence points to these four themes:
Emotionally engaging.
Appeals to a broad range of interests
Makes easy to comprehend comparisons
Has a pop culture theme.
Make this checklist your screen saver. Write it in lipstick on your bathroom mirror. Have it embroidered on all your neckties and scarves. Hire Tony Bennett to sing it to you every night before bed.